Today, Target team members were shipped a launch guide detailing how they should prepare and execute the Wii launch. This post will outline some of the best little nuggets of information.

Pre-Launch

Launch

Post-Launch
I hope this information proves useful to you come launch day. Please feel free to leave any questions or comments below. Good luck on 11/19!
Pre-Launch
- Target stores will receive their inventory of consoles and accessories the week of 11/12
- Wii interactive displays will be set up on an endcap starting
11/12, and no later than 11/15 (more info below)11/19 (Target has updated its plans for the interactives, and they will now be set on launch day). - Most stores are expecting campers, but be aware that some mall stores will not allow overnight campers due to mall policies. Choose your store wisely.
Launch
- All stores will receive signing directing outside the store where the line will start the night before launch (11/18).
- At 7am on 11/19, an executive from the store will come out to greet the guests waiting in line and tell them what to expect at 8am when the store opens.
- Numbered tickets will be handed out to guests that represent one unit of inventory. This ticket will also indicate the order in which you may purchase your Wii. One ticket per guest. period. DO NOT LOSE YOUR TICKET! If you do not have a ticket, you do not have a Wii.
- A shopping list will be handed to every guest to help them choose which accessories and software they want when they get inside.
- Soda and popcorn will also be handed out to all guests in line as a thank you for shopping at Target.
- At 8am, the doors will open and guests will be escorted inside to the electronics counter/register in the same order that the tickets were issued.
- One guest at a time will be allowed to purchase their Wii, software, and accessories. All software and accessories will be set up right next to the line so you can grab them as you head to the register.
- Valid 11/19 only: Target will give a $20 gift card to any guest that purchases 3 Wii software titles.
- If you are a Target team member, try your hardest not to be scheduled the morning of launch. There are very strict rules in place about team members purchasing systems on the clock or in uniform. Get with your supervisors to make sure you have a fighting chance.
Post-Launch
- Target stores are scheduled to receive weekly shipments on Wii consoles after launch. No reservations or rain checks will be given.
- The Wii interactive will be set up on an endcap very close to the Wii display cases in the video game department. The encap will also hold controllers, gift cards, brochures, and other accessories. No pictures have surfaced yet, but the planogram calls for a special key for the interactive to be kept at the camera counter. Could this be for the Wiimotes? Or just an easy way to access the system?
I hope this information proves useful to you come launch day. Please feel free to leave any questions or comments below. Good luck on 11/19!


Comments
Thanks again
Posted Nov 14th 2006 1:56PM by Paul Miller
Filed under: Gaming, Home Entertainment
We were a bit skeptical when we first heard of the possibility of a "premium Wii" with DVD playback coming to Japan next year -- why would Nintendo announce such a console now and risk cannibalizing their sales? Well, Nintendo, who just confirmed just such a console for both Japan and North America in 2007, is spinning it exactly so: "If DVD movie playback is so important, people can wait for the later model next year. For most consumers it'll be about the games, so they'll likely not want to wait to purchase the new system." That way nobody is bitter about a 3x sexy console mere months after the original... not like that ever happens. As much as we'd love to gripe about the current absence of this fairly common-sensical feature, and though we still can't figure out why Nintendo didn't at least figure this out as a firmware-update (they're still citing cost concerns for the current exclusion), we can't really see this standing in the way of most Nintendo fanboys and their unabated Wii lust. We suppose we'll find out soon enough.
Yeah, it's kinda silly with how cheap DVD players are, but a nice, small DVD player wouldn't be that bad of an idea.
The trouble with the rat-race is that even if you win, you're still a rat.
-- Lily Tomlin
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