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Target's Wii Launch Plans

Today, Target team members were shipped a launch guide detailing how they should prepare and execute the Wii launch.  This post will outline some of the best little nuggets of information.


  • Target stores will receive their inventory of consoles and accessories the week of 11/12
  • Wii interactive displays will be set up on an endcap starting 11/12, and no later than 11/15 (more info below) 11/19 (Target has updated its plans for the interactives, and they will now be set on launch day).
  • Most stores are expecting campers, but be aware that some mall stores will not allow overnight campers due to mall policies. Choose your store wisely.


  • All stores will receive signing directing outside the store where the line will start the night before launch (11/18).
  • At 7am on 11/19, an executive from the store will come out to greet the guests waiting in line and tell them what to expect at 8am when the store opens.
  • Numbered tickets will be handed out to guests that represent one unit of inventory.  This ticket will also indicate the order in which you may purchase your Wii.  One ticket per guest. period.  DO NOT LOSE YOUR TICKET! If you do not have a ticket, you do not have a Wii.
  • A shopping list will be handed to every guest to help them choose which accessories and software they want when they get inside.
  • Soda and popcorn will also be handed out to all guests in line as a thank you for shopping at Target.
  • At 8am, the doors will open and guests will be escorted inside to the electronics counter/register in the same order that the tickets were issued. 
  • One guest at a time will be allowed to purchase their Wii, software, and accessories.  All software and accessories will be set up right next to the line so you can grab them as you head to the register.
  • Valid 11/19 only: Target will give a $20 gift card to any guest that purchases 3 Wii software titles.
  • If you are a Target team member, try your hardest not to be scheduled the morning of launch.  There are very strict rules in place about team members purchasing systems on the clock or in uniform.  Get with your supervisors to make sure you have a fighting chance.


  • Target stores are scheduled to receive weekly shipments on Wii consoles after launch.  No reservations or rain checks will be given.
Wii Interactive
  • The Wii interactive will be set up on an endcap very close to the Wii display cases in the video game department.  The encap will also hold controllers, gift cards, brochures, and other accessories.   No pictures have surfaced yet, but the planogram calls for a special key for the interactive to be kept at the camera counter.  Could this be for the Wiimotes? Or just an easy way to access the system?

I hope this information proves useful to you come launch day.  Please feel free to leave any questions or comments below.  Good luck on 11/19!


( 59 comments — Leave a comment )
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Nov. 5th, 2006 08:36 pm (UTC)
Very cool. Thanks for all the info.
Nov. 6th, 2006 09:20 pm (UTC)
Wow..awesome info really helpful..thx alot
Nov. 7th, 2006 04:19 am (UTC)
Thanks for the info.
Being a Target Team Member this is very helpful, I'll have to talk to my team leader about having that time period off so i can camp over night.
Nov. 7th, 2006 05:07 am (UTC)
Good info. What are the ps3 plans?
Nov. 8th, 2006 10:43 pm (UTC)
Where did u get this info from
Nov. 13th, 2006 09:54 pm (UTC)
targets launch for the wii
"All stores will receive signing directing outside the store where the line will start the night before launch (11/18)." do you know any time that list will start at.
Nov. 14th, 2006 03:39 am (UTC)
Thank you SO MUCH for the info, i hope I'm one of the lucky ones that gets one!
Thanks again
Nov. 14th, 2006 08:53 pm (UTC)
I just called Target and they said there wouldn't be a list but just first come first served.
Nov. 14th, 2006 11:06 pm (UTC)
they mean signing as a physical sign that says Wii line starts here. not signing a list :P
Nov. 15th, 2006 10:09 pm (UTC)
Hey, how long are you guys going to wait in line for the Wii?
Nov. 16th, 2006 06:14 am (UTC)
I plan on waiting overnight at my local Target. I drove by Best Buy today in Lakewood and tonight (Wednesday!) there are a good 30 or so people lined up. If they're all there for the ps3, then about 20 of them will be sorely disappointed. HA!
Nov. 15th, 2006 11:38 pm (UTC)
Wii(dvd) Wait a year and buy a Wii
Nintendo confirms DVD-enabled Wii in '07
Posted Nov 14th 2006 1:56PM by Paul Miller
Filed under: Gaming, Home Entertainment

We were a bit skeptical when we first heard of the possibility of a "premium Wii" with DVD playback coming to Japan next year -- why would Nintendo announce such a console now and risk cannibalizing their sales? Well, Nintendo, who just confirmed just such a console for both Japan and North America in 2007, is spinning it exactly so: "If DVD movie playback is so important, people can wait for the later model next year. For most consumers it'll be about the games, so they'll likely not want to wait to purchase the new system." That way nobody is bitter about a 3x sexy console mere months after the original... not like that ever happens. As much as we'd love to gripe about the current absence of this fairly common-sensical feature, and though we still can't figure out why Nintendo didn't at least figure this out as a firmware-update (they're still citing cost concerns for the current exclusion), we can't really see this standing in the way of most Nintendo fanboys and their unabated Wii lust. We suppose we'll find out soon enough.
Nov. 16th, 2006 06:11 am (UTC)
Re: Wii(dvd) Wait a year and buy a Wii
Honestly, my CURRENT dvd player works just fine. If you argue space constraints for wanting a WiiVD, then your argument makes no sense with how small the little guy is. I could see where you're coming from if this were the ps3 or the 360. Plus, with the saturation of DVD players right now, it's not like a DVD player is a real selling point. When the ps2 came out, a dvd player was a novel and fun thing to have in a console. Right now, it would be silly to wait for Wii just so you can watch movies on it.
Re: Wii(dvd) Wait a year and buy a Wii - lochoko - Nov. 17th, 2006 01:26 pm (UTC) - Expand
Re: Wii(dvd) Wait a year and buy a Wii - (Anonymous) - Aug. 7th, 2007 09:30 pm (UTC) - Expand
Re: Wii(dvd) Wait a year and buy a Wii - (Anonymous) - Aug. 7th, 2007 09:31 pm (UTC) - Expand
Nov. 18th, 2006 12:20 am (UTC)
Who doesn't own a DVD player these days?
A DVD playback feature would be nice, but I don't know anyone who doesn't already have a DVD player. Is it really necessary in the Wii? Keep my costs down, Nintendo! And keep the gaming revolution innovative and fun!
Nov. 19th, 2006 05:21 pm (UTC)
Thank you for posting this guide, I went up to my local target in Chesterfield, VA and got the system, 2 extra controllers, Zelda, SuperMonkey Ball and Rayman. They didn't take us in at 8am in the same order we got tickets but it was close enough for us not to get upset (Limited game and controller inventories made everyone nervous). We also didn't get any Popcorn or soda which was kind of a bummer but it was still a fun experiance.
Aug. 7th, 2007 09:27 pm (UTC)
that was some good info but i dont see how anyone would need it sens there going to be camping out everyday and most people buy the wii to sell it on the internet for like 500$ so whats the point of giving this information
Apr. 30th, 2008 06:11 am (UTC)
Cool quote

The trouble with the rat-race is that even if you win, you're still a rat.
-- Lily Tomlin

Jun. 23rd, 2008 04:28 pm (UTC)
Thanks alot
thanks alot but i still don't have a Wii
Jun. 23rd, 2008 04:53 pm (UTC)
Re: Thanks alot
Well, when the next generation of consoles are released, try harder and stop commenting on a 2 year old journal post.
Aug. 13th, 2008 09:09 pm (UTC)
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Jun. 5th, 2010 02:14 pm (UTC)
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Aug. 3rd, 2010 08:07 am (UTC)
Thank you for such a fantastic blog. Where else could one get this kind of info written in such an incite full way? I have a presentation that I am just now working on, and I have been looking for such information.

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